Most of our products are designed and made in house, at our family run studio in the lovely beach town of St Annes on the Sea.

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With a passion for accessories and making her own jewellery, in 2011 our founder Hayley took a risk to turn her hobby into a business, and left her day job to follow her dreams and began designing and making jewellery, which she sold successfully for many years at craft fairs and markets around the UK, and eventually she had a bricks and mortar shop before then relocating from Staffordshire to Lytham, St Annes, where we are now based solely online.

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Focusing at the start of Charm You's journey on jewellery which had sentimental and inspirational quotes on them, Hayley loved to see and hear about how treasured and appreciated these pieces were, so she then decided to gradually add to the collection by designing and printing matching sentimental keepsakes and gifts.

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Charm You is going form strength to strength, with new designs regularly being added.

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We really hope you will come along and follow us on this exciting journey.